Visual Guidelines

 Final and continued refinements were made to the visual language/system. A third toy item was added to the Toy Page, and it has been designed to reflect the same other two toy items. 

Rough sketches of the toy packaging has been included in this week’s assignment. Now that the visual language is near its approval stage, the visual language can now be implemented into other collateral that will be used for the project. 

The final designs of the Visual Guidelines Book have been made. Incorporating everything that has been worked on from the beginning to this point is included, from the color palette to the typography selection to the imagery style and execution of everything. An overwhelming task to put together this book, but the Visual Guidelines Book will be beneficial to the project as well as other designers.